Marketing Strategy for Soybean Products: Familiarity Breeds Content
نویسندگان
چکیده
منابع مشابه
Marketing Strategy for Soybean Products: Familiarity Breeds Content
The study used newly introduced soymilk product to explore the effects of familiarity, exposure and product information on product usage. The results showed that familiarity affected usage, exposure positively influenced usage decisions but product information did not have effect on acceptability. The study suggests that the experience derived from product trial may have a greater effect on int...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2012
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v4n3p186